As far as we know in astronomy, Orion is one of the largest and renowned constellations in the sky. Famously called as The Hunter, this constellation is the most prominent one. In the vast sky of Search Engine Marketing too we have an Orion, who hunts information and retrieves it and is well known and noticed prominently in regards to his immense knowledge. Dr. E.Garcia (well known as Orion) is one of the most knowledgeable persons in the Search Engine Marketing community who expresses his views clearly without any hesitation. Be it the lethargic view of some companies regarding SEOs or SEMs or about a few youth with the amateur interest in this field to earn money and name out of the blue, Dr. Garcia strikes right on the face.

He is an expert in IR and that has made him to spread his fragrance of knowledge to many people through his tutorials. He wants to discredit the notion that LSI is a vague subject that can't be grasped easily. He strives hard to introduce the IR subjects through conferences and talks so that the important value is not been left out. To him basic hands-on experiences are essential for any filed. That is why even after his doctorate studies in simplex optimization, he learnt web dynamics through experiences. Wherever he goes he gets special attention and mention. No wonder, why SEOmoz discussed this individual and his contributions separately in a forum. Since 1996, he is been in touch with search engines and in the recent past he is been involved in information retrieval and intelligence, which is his specialty.